January Issue

Tip #1- Keep the customer’s budget the same. Don’t sell a lower price point. If your customer has a set budget or ideal price range, keep them at the same price point when showing lab-grown. You can show your customer the best mined diamond they can get at that price point and then show them […]

Reason #1- Customers want them. Customer demand for lab-grown diamonds is growing more and more every day, especially amongMillennial and Gen X consumers. In a recent study by MVI Marketing, 66% of millennial customersreported they would consider a lab-grown diamond. This is significant because it represents a 13%increase from last year. Also, 23% of customers