April / May Issue
Here is our latest issue of Lab Grown Magazine. Enjoy! David Oster
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CHECK OUT OUR LATEST ISSUE Here is our latest issue of Lab Grown Magazine. Enjoy! David Oster Click Magazine
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January 2020 Issue Content
See Online Magazine https://labgrownmagazine.com/Issues/January2020/ Coming of Age For the last few years, lab-grown diamonds have dominated the news in the jewelry and gem industry. For some, LGDs were seen as a looming threat that would destroy the diamond sector. While these fears seemed to be largely driven by a lack of understanding about lab-grown
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Here are a few TIPS to help you successfully SELL LAB-GROWN DIAMONDS
Tip #1- Keep the customer’s budget the same. Don’t sell a lower price point. If your customer has a set budget or ideal price range, keep them at the same price point when showing lab-grown. You can show your customer the best mined diamond they can get at that price point and then show them
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Why EVERY Retail Jeweler Should Be Selling Lab-Grown Diamonds.
Reason #1- Customers want them. Customer demand for lab-grown diamonds is growing more and more every day, especially amongMillennial and Gen X consumers. In a recent study by MVI Marketing, 66% of millennial customersreported they would consider a lab-grown diamond. This is significant because it represents a 13%increase from last year. Also, 23% of customers
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