September 2024 | Lab Grown Magazine

September 2024 | The Lab Grown Diamond Resource Book 20 Mailed to 24,000 Jewelers Monthly - To advertise call (888) 832-1109 | September 2024 21 HOW LABORATORY-GROWN DIAMONDS COULD SAVE THE JEWELRY INDUSTRY BY DAN SCOTT (AND SELL MORE NATURAL) act: something that is known or proven to be true. For example, information that is published in a report should be fact-based. A fact, or truism, shouldn’t be open to debate. If it’s proven to be correct, no one should find fault or deception with- in that is an absolute certainty. Misleading wording wrapped around one-sided charts is simply non-scientific. How does this apply to LGDs sav- ing the day and more? Read on… One wrong “fact” leads to lost trust in whatever source features such. Normally, the author (s) would at the very least be questioned, but that’s overlooked when the au- thor’s findings are endorsed by one of the most accredited science-based journals on the planet: Nature Magazine . The jewelry sector is one industry where facts can get “blurry.” Statistics are akin to mathematics. And, as the saying goes, “numbers don’t lie.” When only portions of facts are founded on incomplete research data that equates to a lie. “Figures don’t lie, but liars figure,” - Mark Twain. Utterly Unnatural The bold headline of this story is defended by truism de- fined herein. But fact finding means calling out a highly respected leader in a prestigious academia publication: Nature Magazine. Being published in Nature carries an elevated honor - es- pecially when it’s a research paper with multiple and cur- rent citations from Harvard University. N ever Publicized? A triple authored dual diamond sustainability analysis published in May of this year, endorsed by Nature and peer reviewed by the Editorial Board of Humanities & Social Science Communications makes one stand to at- tention. That stance becomes wide-eyed when the focus is on the sensitivities of sustainability. Yet, you haven’t read this research. In fact, it’s logical you haven’t even heard of it. Not one industry publica- tion gave this exhaustive study any press. An elite dia- mond sustainability study with pinpointed ivy-league curated statistics never made the most read industry magazines. Not one. This report is locked in a PR prison. No explanations of why since those points would be based on opinion, not fact. Draw your own conclusion to this 100% pro lab/an- ti-natural diamond sustainability study via a PDF Down- load for the full study:   rb.gy/e4xttb One fact is obvious. We’re at war with ourselves in a di- vided diamond world. United we stand, divided we fall. The ‘No Fall’ Fact Here comes a parade of banner waving great news! Disguised as a foe, lab diamonds are an unexpected fam- ily friend (with growing pains) yet carrying many profit- able gifts. FACT: Sustainability is a social goal for people to co-ex- ist on Earth over a vast period. Sustainability typically has three parts: environmental, economic, and social. We’re at public odds with the first point and that will disappear. Just like the Earth’s expected supply of newly mined dia- monds in twenty years or less. But that means no “new” diamonds – unless we make them. FACT: Unlike the limited availability of natural, LGDs lean on man-made means. This makes the entire diamond industry sustainable in the oldest and the first definition of the word. FACT: We Federally regulate nearly everything but gemstones. “Regulation would control prices since LGD production and release could be controlled. LGDs aren’t based on a demand and supply ratio, but don’t quote me on that,” a leading lab executive said. “If you use it, don’t use my name.” This diamond tug-of-war rope will soon break, naturally. Also Available Fancy Color Lab Grown Diamonds Singles • Match Pairs • Calibrated Layouts • White Goods 31 west 47 street #1001 New York NY 10036 (USA) ONE STOP SHOP FOR ALL YOUR LAB GROWN GEMSTONE NEEDS Emerald Ruby Sapphire Go big or go home. Consumers are loving large graded diamonds and pay- ing five to six figures for loose whites and fancies on mainstream sites. Photo: BrillantEarth.com Dan Scott, Scott Kay’s former CMO of 10 years now runs Luxe Licensing, an 11-year old NYC-metro marketing, video production and licensing agency. He recently was awarded a Cambridge University honorary partnership, META multistream partnership, and is now an Oxford Press Board Member. Dan Scott welcomes conversation and may be reached through WhatsApp at +1 201 294 3697, dans@luxelicensing.com, LuxeLicensing.com or on Instagram @a_brand_architect FACT: The word of the now is hybrid. Engagement ring large LGD centers with natural diamond accents like ha- los and cascading diamond shanks, and we’re not talk- ing millie or just pavé. FACT: LGD prices won’t keep dropping. There are fixed costs for cutting, polishing, setting and exporting. We’re seeing mass-market six figure retail prices for loose LGDs, white and fancies. Just look at JamesAllen. com or Blue Nile’s sliding scale. Want a real jolt? Visit: WealthXPrivate.com/diamond and read the retail prices in each caption. FACT: More young men and non-binary people are wearing diamonds. A lot more. FACT: Sequins and rhinestones be damned. Fashion leaders are now partnering with LGD growers to cre- ate handbags, belts, shoes and gowns. Collaborative efforts are in full swing as fashion designers are enjoy- ing similar margins to jewelry retailers especially when they’re selling thousands of LGDs on already highly marked up merchandise. Young males and non-binary folks are shopping for diamond sets that equal many more diamond sales. Photo: CFDA FACT: There’s many more good news facts that will be fea- tured in the next issue of LabGrown Magazine. ◊ Hello Fashion Week, hel- lo newfound sector sales. Photo: Saks Fifth Avenue/ Neiman Marcus private label testing on LGD di- amond-clad fashion mer- chandise is turning heads and opening wallets. Photo: Tim Walker (left) Kendal Jenner wanted a diamond gown for the 2021 Met Gala but could only leverage white crystals. Let’s see what she’s wearing at her next big red carpet event. Photo: Associated Press (right) Custom design- ers like Darius Cordell are creating LGD gowns for bridal and evening wear popular in India and moving into Europe and the US. Photo: The House of Cordell