September 2022 | Lab Grown Magazine

September 2022 | The Lab Grown Diamond Resource Book 22 To advertise call (888) 832-1109 | September 2022 23 recently completed a round of $90 million to Israel-based LUSIX, an innovative (and already well-financed) LGD producer. Let’s look at LUSIX’s “Sun-Grown Diamond,” and their intriguing point-of-difference. First, LUSIX offers what appears to be an exclusive pyramid-style rough diamond growth shape (created from their patented LGD process) creating a higher yield per rough. Second, they are filling a significant void: LGD rough. Getting man-made roughs isn’t easy. Beyond being challenging to obtain, consistency factors, turnaround time and trust must add up to wholesale numbers low enough to maintain margins. LVMH Luxury Venture’s scout young brands trending toward financial reward within up-and-coming segments. It’s one thing to cite claims of innovation, and quite another to provide proof of concept. LVMH is one of a few elite holding companies driving the luxe market from every angle. Within watches and jewelry, their portfolio includes Bulgari, Chaumet, Fred, Hublot, TAG Heuer and the recent acquisition of Tiffany. Then there is their fashion and leather goods category, which boosts of Celine, Christian Dior, Emilio Pucci, Fendi, Givenchy, Kenzo, and more. Many of LVMH’s iconic luxury brands could brand a LUSIX LGD from a small pilot test to a global launch. Should, or, more likely when one of LVMH’s powerhouse brands moves into that arena, the results are bound to be successful for LGDs and mined diamonds. We’ve outlined this scenario in a recent issue spotlighting the imaginary “Gucci Diamond” and how their Yellow Diamond branded fragrance could play nicely into a Gucci LG yellow diamond jewelry collection, or, “at worst,” a very memorable gift- with-purchase. The difference with LVMH and LUSIX is two-fold. One, LUSIX is focused on white diamonds, and is actively promoting the rough variety verses cut and polished (for now). Secondly, it would take a household fashion name, like Dior, Fendi or Givenchy to create the type of splash required to be a LGD game changer. That noted, “the Dior Diamond” sounds extremely successful from a brand name power factor alone, but if anything of that sort is in the works, it is being done so under the most private of means. On the fancy side, it’s clear LUSIX’s focus focus is on white diamonds, as their website currently displays only one pink diamond. We’ll let you be the judge of any possible photoshop work on that. https://lusix.com/#lusixcreateddiamonds Exports of Gems & Jewellery- Rough Diamonds in India increased to 429.08 INR TML in June from 290.25 INR TML in May of 2022. While India’s rough natural diamond trade increased recently, it pales in comparison to October 2021 statistics. Chart: TradingEconomics. com and the GJEPC, India The export value of diamonds in billions of U.S. dollars charted from 2009 to present. Graph: ©2022 Statista LUSIX’s eight years of proprietary growing process has produced an unusual and positively yielding pyramid-shaped LGD rough. While LUSIX’s factory floor may see less diamond shavings from their triangular shaped rough, that same floor has seen many dropped jaws after LVMH’s $90 million investment. Photo: Dragan