September 2021 | Lab Grown Magazine

September 2021 | The Lab Grown Diamond Resource Book 12 To advertise call (888) 832-1109 | September 2021 13 DISCLAIMER: Lab Grown Magazine assumes no responsibility for content, articles, or advertisement in publication. All rights reserved. Reproduction in whole or in part in any form without prior written permission of the publisher is prohibited. The publisher reserves the right to edit all articles for clarity space and editorial sensitivities. Publisher Zev Oster Manager David Oster Editor Cynthia Unninayar Features Writer Dan Scott Graphics / Production Kim Kennelly LabGrownAds@gmail.com Advertising & Sales LabGrownMagazine@gmail.com Circulation 25,000 Magazines Printed &Mailed Monthly Distributed at Show Bins 30 West 47th Street | Suite 707 New York, NY 10036 T: 888-832-1109 F: 212-257-7056 www.LabGrownMagazine.com A division of www.tbdstock.com | 213-988-7075 Available on: OUR LAB GROWN DIAMONDS & RINGS ARE FEAST TO THE EYE AND WILL LIFT YOUR BOTTOM LINE TO THE SKY Just Scan And try Sustainability Sustainability ... We have been hearing a lot lately about this word, in both the lab-grown and mined diamond worlds. And, there can be no doubt that we shall continue to hear even more as time goes by. Going green is not limited to the diamond industry, but has become an important (justifiably so) goal in nearly all sectors of our global economy. The idea of sustainability is also intimately entwined with the overall concept of corporate social responsibility (CSR), where companies can do well while they also do good for the communities and the environment they operate in and, by extension, for society as a whole. In the diamond world, the mined sector often touts the initiatives of giving back to mining communities in its CSR efforts. In the lab-grown world, the emphasis is usually put on how green or eco-friendly the operations to create these man-made gems are. This month's feature article, which is the first part of a three-part series on the greenness of the lab-grown industry, delves into the topic and how the word has taken on somewhat varying degrees of validity and meaning. It's a must-read for people on both sides of the diamond aisle. In lab-grown diamond news, De Beers' lab-grown brand, Lightbox, has announed that it will now offer LGDs up to 2 carats in its jewelry line, as well as a high-end jewelry collection. Previously, the company offered stones up to 1 carat but will now sell larger pink, blue, and colorless LGDs starting in October. Lightbox will continue the same pricing model, i.e. $800 per carat, so a 2-carat stone would set the buyer back $1600 plus the price of the setting. It also indicated that it would add new cuts and a 14K gold setting for its jewelry starting in early 2022. The brand also launched a more upmarket collection called Finest , which uses CVD technology that can enhance the color of the brand's LGDs, which are available up to 1 carat. In other lab-grown news, the Plumb Club polled 1,049 men and women consumers, 25 to 60, in ten key markets. Results showed that 79% of those surveyed said they were aware of lab-grown diamonds. Surprisingly, 41% stated that they did not understand how the LGDs differed frommined stones. The study also found that if asked to choose, 84% of consumers said they preferred natural diamonds, while 16% said lab-grown. 83% said they would consider LGD jewelry and 65% noted that they would consider an LGD diamond engagement ring. Anticipating this engagement ring trend, LGD brand, Smiling Rocks, launched a lab-grown diamond bridal line, featuring six shapes and six classic settings. Zev