October 2022 | Lab Grown Magazine

October 2022 | The Lab Grown Diamond Resource Book 26 To advertise call (888) 832-1109 | October 2022 27 Dan Scott is the founder and brand architect of New York/metro’s Luxe Licensing, a digital original content production facility, marketing and licensing agency catering to established, newly launched or relaunched luxury and demi- fine brands. Current and past clients include Chanel, Gucci, Harry Winston, Studio by Henry Dunay, Crevoshay, Tess Sholom Designs and other non-jewelry based properties. Dan welcomes conversation and may be reached through www. LuxeLicensing.com, dans@luxelicensing.com or texting +1 201 294 3697. How will this affect lab diamonds and diamonds overall? Is this text only test from mobile and desktop devices from five years to present enough data? What are spoken search? That’s become a popular means of search. Let’s not forget some people don’t use any search engine (Google, Bing, etc) they simply type what they want in their Chrome, Safari or like browser window or in a search box on YouTube or a popular social media channel. There’s a lot to consider, but there is a lot to already know, or at least learn. I’ve seen it. I’m fortunate to a Meta Agency partner, and to stay in this group, I must attend monthly classes and pass tests constantly. Meta (owners of Facebook, Instagram and WhatsApp) provides advanced and often pre, or non-public data to agency partners. Next month, we’ll interview a Meta executive and learn more about diamond and lab diamond search results, how you may organically (non-paid methods) stay in the game an VMP and how to bid for keywords and see how your competition is shaping up in comparison. ◊ Sept5,2022