October 2022 | Lab Grown Magazine

October 2022 | The Lab Grown Diamond Resource Book 12 To advertise call (888) 832-1109 | October 2022 13 DISCLAIMER: Lab Grown Magazine assumes no responsibility for content, articles, or advertisement in publication. All rights reserved. Reproduction in whole or in part in any form without prior written permission of the publisher is prohibited. The publisher reserves the right to edit all articles for clarity space and editorial sensitivities. Publisher Zev Oster Manager David Oster Features Writer Dan Scott Graphics / Production Kim Kennelly LabGrownAds@gmail.com Advertising & Sales LabGrownMagazine@gmail.com Circulation 23,000 Magazines Printed &Mailed Monthly Distributed at Show Bins PO Box 683 Pomona, NY 10970 T: 888-832-1109 F: 212-257-7056 www.LabGrownMagazine.com Find us on A division of Zev Market Makers; Market Breakers We’re in the midst of the busiest diamond jewelry shopping period of the year. While matching 2021’s diamond retail sales numbers seem a far-reaching goal for some - polls, surveys and analytic trends are showing this year to be extremely strong in all forms of diamond jewelry purchases, online and off. You’ll notice I haven’t separated the lab diamond category with mined diamonds in the above reference, and with good reason. The industry invented the term “lab-grown diamond,” and the industry immediately adopted the descriptor for decades. We needed a simple, direct way to educate, classify and sell LGDs, especially when comparing the “four c’s” between man-made and mined stones. Obviously, this descriptive means was, and is necessary from a business-to-business (B2B) environment on down. Yet, from a Google search and trending key word analysis perspective, specific to any searched variation of the global search term “lab grown diamond,” comparison kills. This search example includes worldwide B2B and B2C Google searches including “synthetic diamond.” When these LGD terms were used and compared to the search word “diamond,” a telling graph is produced and needs to be seen. And it will. In this month’s Carbon, by Dan Scott, will illustrate a 12-month diamond search term and keyword finding snapshot, and guide us through why the topic of search is extremely relative to LGD awareness, growth, sales, now more than ever, He’ll also offer a mostly untapped “white hat” opportunity within this area to benefit LGD companies. Beware of sudden LGD initial public offerings (IPOs). Some “new” LGDcompanies think they have a unique selling proposition (USP) or perhaps a patent-pending status on growing diamonds. To raise funds, they try and ride the positive public news of other recent mergers, acquisitions and IPOs in the diamond sector. One example may be the LGD producer Adamas One (JEWL) that has recently proposed terms for a $23M initial public offering. They are offering 4.9M shares priced between $4.50 and $5, which would raise an estimated $23M, if priced at a midpoint of $4.75 per share. Why is this a focus? Because Adamas One was founded to acquire the assets of Scio Diamond Technology Corporation, including machines, patents and related intellectual property related to chemical vapor deposition technologies and HPHT technologies. Scio spent $10M of investor money and had to sell. Prior to Scio, the company was Apollo Diamond. Apollo was one of the first major LGD companies in the U.S., and received $30M, which has also come and gone with the company itself. This is one of a few key market indicators that may test trust factors and reminds us that “sustainability” maintains a classic definition of prolonged success beyond the modern people and climate-related definition. While this month’s Carbon feature story does offer cautionary tales, it also celebrates India’s fast growing LGD market, and how designer luxury meets demi-fine with the most innovative and modern of LGD designs, several of such proudly debuting in this very issue. To the future,