October 2021 | Lab Grown Magazine

October 2021 | The Lab Grown Diamond Resource Book 12 To advertise call (888) 832-1109 | October 2021 13 DISCLAIMER: Lab Grown Magazine assumes no responsibility for content, articles, or advertisement in publication. All rights reserved. Reproduction in whole or in part in any form without prior written permission of the publisher is prohibited. The publisher reserves the right to edit all articles for clarity space and editorial sensitivities. Publisher Zev Oster Manager David Oster Editor Cynthia Unninayar Features Writer Dan Scott Graphics / Production Kim Kennelly LabGrownAds@gmail.com Advertising & Sales LabGrownMagazine@gmail.com Circulation 25,000 Magazines Printed &Mailed Monthly Distributed at Show Bins 30 West 47th Street | Suite 707 New York, NY 10036 T: 888-832-1109 F: 212-257-7056 www.LabGrownMagazine.com A division of www.tbdstock.com | 213-988-7075 Available on: OUR LAB GROWN DIAMONDS & RINGS ARE FEAST TO THE EYE AND WILL LIFT YOUR BOTTOM LINE TO THE SKY Just Scan And try LGDs ‒ Doing Good Lab-grown diamonds have certainly been in the news a lot over the last few months, and there are two examples of LGDs being used in very positive ways that deserve to be mentioned. Lab-grown diamond brand, Smiling Rocks, partnered with One Tree Planted, 501C3 non-profit organization focusing on global reforestation.Through the participation of visitors to its booth during the recent JCK show, it pledged to plant 8,300 trees with One Tree Planted, as a part of the company's efforts towards sustainability and philanthropy. Also happening at the recent JCK event was an auction co-hosted by Virtual Diamond Boutique and International Gemological Institute that featured lab-grown diamonds, both loose and set in jewelry, which were donated by a variety of LGD companies. After bids closed during the JFC “Facets of Hope” dinner on August 29, the auction raised $38,700 that will go to the charity Jewelers for Children. In other news, the Japan Grown Diamond Association recently reported that, although LGDs make up a very small proportion of diamonds sales, they think that these man-made gems are beginning to take off, and have great potential in the nation. Jean Dousset, a great-great-grandson of Louis Cartier, is definitely no stranger to diamonds. Having started in 2005 in Los Angeles, specializing in custom engagement rings, Dousset began recently focusing on his digital engagement ring platform, Oui by Jean Dousset. Now, he is offering a lab- grown diamond option for his rings, noting that the response has been positive and immediate. Also in Los Angeles, the LGD jewelry brand Vrai has opened its first U.S. boutique, with a store on Melrose Place. The new showroom will feature a range of fine jewelry and engagement rings, in recycled gold, set with lab-grown diamonds from in its own foundry. After a year-long pilot program, AGS Laboratories has opened its grading service for lab-grown diamonds to all members of the industry. It had offered the service until 2013 but then stopped due to a lack of demand. Today's reports feature details on the diamond’s growth method, cut, color, clarity, shapes, and measurements, as well as two laser inscriptions to act as a unique identifier. In this month's not-to-be-missed feature article, which is the second part of a three-part series on the greenness of the mined and lab-grown industries,Dan Scott asks if the industry is greenwashing in an attempt to garner consumer trust via headline news, along with other relevant issues relating to LDGs. Happy reading... Zev