November 2020 - Lab Grown Magazine

November 2020 | e Lab Grown Diamond Resource Book 22 To advertise call (888) 832-1109 | November 2020 23 A compact counter-top Dia-Screen at retail. Inset: Close-up of the Dia-Screen monitor. (Photo: SGL) the method of detection between mined and man-made stones be reliable. A district director from Fred Myers Jewel- ers stated, “Let’s call it an ‘in-house’ insur- ance policy of sorts. Beyond inventory accu- racy and reputation management, something that sits top-of-counter that consumers see could be a sales tool. But it’s got to be easy to use. I’m the person with the VCR that blinks 12:00,” she mused. I didn’t ask her why she still has a VCR. Her point was on point, and she’s not alone. While professional diamond detection equipment is available, the investment, train- ing time, and software updates are less of a concern compared to simply making it work. If you’re mentally nodding “yes” right now, you’ll want to get to know SGL. Co-headquartered in London and New York City, SGL has 17 laboratories in other metro meccas such as Dubai and Mumbai and reaches consumers in 118 countries in- cluding Saudi Arabia and India. While they provide lab services featuring diamond de- tection, grading, and certification, this lab leader thinks like their end-users. Just as SGL predicted growth in diamond lab services in lesser-known urban environ- ments, the company also foresaw a need for diamond detection at the jewelry design and retail level. “SGL ensured a footprint within fast-growing urban areas and it has proved in our favor. We see a similar opportunity in many countries around the world that do not have direct access to laboratory certifications but are potential trade centers. Strategic, niche market penetration ‒ beyond our head- quarters and major market presence ‒ helps us to help others in untapped markets,” stated Chirag Soni, Director SGL. Sensible, genuine, lasting. These are three more words that fit into the SGL brand. They speak to retail needs with a seasoned voice that activates actualization. That’s a fancy way of saying that SGL offers a product that retailers need right now. Enter Dia-Screen. “There has been a growing need for screen- ing LGDs versus natural, and that need is accelerating in prominence. Several retail- ers have set their protocols and compliances to ensure they offer transparency within the supply chain, which, in turn, helps them deliver on their consumer promise,” Soni added. “Dia-Screen helps them fulfill that promise and relay the message in front of the customer. This invites conversation and builds consumer trust.” Conversation should lead to conversion. When the conversation turns to observa- tion or better yet, interaction, that kind of engagement embraces trust. The result trans- forms value-add into a value-must. What I like about Dia-Screen is that it’s compact, visual, and unusual. Offered as a >>