March 2024 | Lab Grown Magazine

March 2024 | The Lab Grown Diamond Resource Book 26 Mailed to 24,000 Jewelers Monthly - To advertise call (888) 832-1109 | March 2024 27 Dan Scott is founder and brand architect with New York/metro-based Luxe Licensing, marketing, produc- tion and licensing agency catering to bespoke and select demi-fine jewelry brands. Dan welcomes con- versation and may be reached by texting + 1 201 294 3697, through WhatsApp, or by emailing dans@luxelicensing.com the spot delivers an immediate ‘call to action’ and instant excitement for our sales team. With highly trending designs, we often purchase a few styles from certain collections that could be chal- lenging to order or reorder during peak selling months.” My Show! Similar to JA NY’s digital sales tool, JIS Spring has updated their exhibitor look book online. Customers may gain a first look at your offerings which often leads to pre-sales phone conversa- tions and appointment setting. Buyers find the new digital look book to be an important awareness element that’s constantly reviewed while walking the show. Since the digital platform is optimized to quickly load and navigate with mobile phones, using strong key- words/hash tags in your company bio and prod- uct descriptions will help buyers find you. Presenting your brand, collections and point of difference is more than dressing your booth. Leverage all aspects of the JIS Spring exhibitor package by uploading images, your company logo and news along with your booth number, email, website and phone number. You’ll be a click away from a buyer’s fingertips before, dur- ing and after the March show. You’d be surprised how overlooked, or even dis- regarded these online tools are. For exhibitors, think of this free online planning guide as a wel- comed form of total show organization featur- ing what you wish to focus on. Buyers use “My Show” to screen companies prior to meeting them in person and may easily book an appointment with you as your availabilities are shown helping to avoid a buyer having to wait while you close another sale. Too often, waiting means moving, as in moving on. “We’ll come back later” is often heard as a closing buyer’s remark verses a sales conversation bridge. One glance in the other direction may grab a buy- er’s attending and disconnect you from a possible sale. That’s why appointments are highly recom- mended; they lock-in a day and time that works for you and your customer. The JIS Spring show can get very busy. While passers-by are a mainstream method of sparking sales, having a pre-confirmed appointment ush- ers in your chance to preview the client, their product interests and location (s). When exhibi- tors and buyers use “My Show!” alike, the two unite in a streamlined and calendared means of connecting. An important link to visit pre-show is the JIS Spring Exhibitor Manual : https://www.jisshow. com/spring/en-us/for-exhibitors/exhibitor-manu- al.html This multi-page PDF has key show contacts, shipping information and more readily at hand. Next Month InApril’s Lab Grown Magazine, we’ll prove why the industry hype of LGD price drops is no need for concern. We’ll illustrate how historic prod- uct launches in our lifetime are known to have significant price reductions once marketed and distributed nationally. It’s an eye-opening issue that silences LGD naysayers and provides a real- ity lens focusing past sensationalized headlines. ◆ Don’t overlook the obvious. JIS Spring offers an updated digital look book making uploading your photos as quick and easy as the filters buyers will use to find your product and your booth. Image: Reed Expos