March 2022 | Lab Grown Magazine

March 2022 | The Lab Grown Diamond Resource Book 36 To advertise call (888) 832-1109 | March 2022 37 www.gemlogisusa.com cs@gemlogisusa.com 1-800-833-1090 *Not yetASSURE tested formountedStones naturaldiamonds.com/assure Call, Email or Visit for more Infomation $999.00 ONLY Natural Can you tell which is... or The Gemlogis BELIZE All–in–One Tester Can! Test Loose & Mounted Stones Gemlogis USA The new phase of INSTRUMENTATION GEMOLOGICAL Lab-Grown? AltCar. It was (and is) a hush-hush maneuver in a sleepy town in Maryland. Good luck trying to find the major media coverage on milestone. Electrovaya and AltCar went bye-bye along with all major press. This tidbit of hidden news makes you wonder what’s going on with other major mined diamond operations. www. tinyurl.com/ExxonSecret. NATURAL MILK: NATURAL DIAMONDS Fossil fuel giants and the ADA knew consumer lead the decision-making process. Some consumers will insist on natural milk. Others will go out of their way to not drink it.The similarities are comical…Soy milk is called ‘fake’ by dairy farmers. The soy group claim many Americans are lactose intolerant for good reason. Dairy claims soy can cause cancer. As some rush to own an electric car thinking they’re being ‘good to Gaia’, they aren’t thinking of how much fossil fuel is needed to power car batteries, or how much landfill the dead lithium batteries contribute to. This, while others just drove off happily in a newly purchased eight-cylinder gas-powered SUV. Only a few LGD growers are proven to be carbon neutral and use renewal energy. Too many others are still tagging ads “eco-friendly” and don’t seem to have solid plans to support such claims.This while the consumer is mak- ing up their own mind, and maybe that mindset won’t include diamonds at all. Shouldn’t we learn from these examples? If you’re not convinced a harmony between mined and man- made makes sense for all, ask yourself this: How does one defend a mined diamond pricing kingpin to have both hands firmly secured in each pocket? Isn’t it odd that no one seems to be complaining that DeBeer’s (Lightbox Diamonds) is profiting from both mined and manmade? Perhaps as long as they don’t grade their LGDs and remain whisper quiet each time a Lightbox solitaire ring is sold as an engagement ring, well then, we’re all just fine. A MINED AND MAN-MADE MOMENT A gentle reminder on the Mined and Man-made Diamond Alliance (www.MMDA.world) . Without a bridge building organization, either side will continue to tell their story for their own benefit. Blockbuster used to bank billions until a thunderbolt of illuminated video streaming services hit every desktop, laptop and phone. Suddenly, no one needed (or wanted) DVDs or DVD players. The hard truth is consumers don’t need diamonds. But we do. We have placed our entire bet on this one stone. We’re all in, or, we may all be out. ◊ Dan Scott is a brand architect and founder of Luxe Licensing, a New York City/metro marketing and production agency with past and current clients including Harry Winston, Gucci, Crevoshay, Viacom, Pirelli and newly launched brands. Dan welcomes conversation and may be reached through www.LuxeLicensing.com , dans@luxelicensing.com or +1 201 294 3697 .