March 2021 | Lab Grown Magazine

To advertise call (888) 832-1109 | March 2021 31 A window display sample of “Diamond Fringe,” showcased with the Invisible Display, created by Luxe Licensing. (Photo: GM-Ideal) ranges, “for the time being,” Taylor adds, “low-priced custom jewelry is a click away for most, but buying a Rolex or expensive diamond jewelry still gives most consumers 35 and up reason to visit brick retail.” Do these numbers surprise you? Realizing we’re looking at total retail and not only Numbers don’t lie. US e-commerce penetration is steadily growing year over year, but the gray bars show overall in-store retail sales far outweigh online. (Chart: Infogram.com) jewelry retail, the obvious is for bricks over clicks, especially with higher ticket designs. Don’t allow price to be the differentiator. Create the desire for people to experience your store in ways that are impossible to simulate online.Find out how in next month’s issue, Part Three of this series. Dan Scott is the founder and brand architect of Luxe Licensing, a New York/metro marketing firm with past and current clients including Gucci Jewelry, Harry Winston, Crevoshay and demi- fine TM brands. Dan holds the “demi-fine” trademark for jewelry/watches having created the term that is now searched in the tens of millions each day. Selected as New York City’s New School of Continued Education and Professional Development's latest digital marketing instructor, Dan enjoys brand and marketing discussions and welcomes con- versation. He may be reached at dans@luxelicensing.com or via www.LuxeLicensing.com ■