March 2021 | Lab Grown Magazine
To advertise call (888) 832-1109 | March 2021 21 Today, a much more advanced Siegelson in-store experience awaits visitors in Florida and other locations with walkaround eye-level jewelry vitrines flanked by seating areas where sales associates mingle with guests. Framed wall art reminds customers of the legendary past of this third-generation family-run operation with ten-digit yearly sales of designs ranging from $5,000 to $5 million. (Photo: Siegelson Estate Jewelry) Siegelson Estate Jewelry opened in 1920. It was one of the first independent jewelry stores to introduce a wraparound oval incase, modeled after successful department store models, rumored to be Macy’s. Regrettably, the same wraparound model exists today forming a blockade between the customer and the salesperson. Upper right: The store's typical windows flank a glass door entry, very similar to most ground- floor jewelry stores today. Lower right: Oversized mirrors still haunt many jewelry stores as well as an over assortment that confuses rather than closes sales. (Photo: Siegelson Estate Jewelry) Focus on the real estate that once made you profitable and will do so again. Remember, the cornerstone of the Internet will always be wobbly, but your store’s cornerstone is tangible, cemented, and, like the industry, has weathered many a battle. 90% of DiamondsWere Nearly Homeless New York City’s Diamond District is the world’s largest public shopping region for those searching for almost any size and shape of diamond,set or loose,and all at tremendous prices and great value. If you’re unsure about
Made with FlippingBook
RkJQdWJsaXNoZXIy ODg5Nzk=