June 2023 | Lab Grown Magazine

June 2023 | The Lab Grown Diamond Resource Book 20 Mailed to 24,000 Jewelers Monthly - To advertise call (888) 832-1109 | June 2023 21 Selfridges, Saks Fifth Avenue and Moda Operandi. They’re all LGD- friendly, now. So is Bergdorf Goodman. And, notice the dramatic increase in designs within Neiman Marcus’ LGD house line. Minimalistic, modern, and moderately priced, a wave of demi-fine diamond designs is making a dainty luxury statement. The prominent showcase: Some of the world’s finest luxury retail locations, and many a fine independent jewelry store. Leveraging a svelte, sophisticated yet affordable LGD design flare is one thing. Wrapping a LGD bridal and fashion collection with a storyline that instantly connects to the audience by age alone, is quite another. All in a Name Enter a newbie, demi-fine bridal and fashion LGD design house: Kimaï. Note the double- dotted second “i,” a distinctive branding choice, and one that defines the name as, “ The Queen of the world.” The Urban Dictionary continues defining with, “She is always slaying. She is intelligent, beautiful, and kind. She will go out of her way to do anything for you.” Keep that visual in mind as we move to a tall tree-lined East London abode. In their earthy-appointed Shoreditch home, Sidney Neuhaus and Jessica Warch are framed by a vintage sofa. Dripping in demure diamond designs, it’s clear that these ladies are big diamond fans. Proudly wearing self-created diamond earrings, necklaces and rings, these female entrepreneurs come from families in the jewelry and diamond sectors. Yet, unlike their parents and their parents prior, this pair is doing things differently. Kimaï features lab-grown diamonds and recycled gold. The name speaks to the two women who joined forces to build an engagement ring and demi-fine fashion start-up brand. One with a very focused, female voice. Answering to Antwerp The co-founders grew up in Antwerp, so diamonds were a daily discussion. Kimaï’s recycled paper packaging, organic woven travel pouch and brand-centric message card dress up an otherwise tame 14K gold LGD demi-fine necklace. Photos: Kimaï