June 2022 | Lab Grown Magazine

June 2022 | The Lab Grown Diamond Resource Book 30 To advertise call (888) 832-1109 | June 2022 31 sales@futurediamonds.us 646-484-6668 55 West 47th Street Suite 1125, New York NY 10036 Email “PL” to recieve an updated price list. Oval Emerald Round Radiant a premium for fine jewelry that was pro- duced with minimal environmental or so- cial impact. 86% percent said they would pay a premium for traceability of the jew- elry’s components such as diamonds, col- ored gemstones, metal, and pearls back to the country of origin. Q: Some studies show ‘price,’ ‘a dia- mond’s point-of-origin’ and a ‘diamond supply chain/company ethics/morals and corporate sustainability,’ appear- ing within the top three points of buy- ing interest or concern from males/fe- males, 25-35 of age with median HHIs of $75-95k, US. How closely aligned (if at all) has this been in your past LDG studies and compared to your most recent, and why/why not? A: Yes, (our latest LGD report) compares closely (to your aforementioned points). Price is always in top 1, or 2 as a pur- chasing driver. (Consumers are heard to say):‘I can get a bigger diamond for the same price, or, I can spend less on a same size diamond.’ These answers are the top 2; in the most recent study, ‘If I could 2022 SNAP SHOT SEGMENT DEMOGRAPHIC THE MVEYE LGD SURVEY IMAGE: CANVA DATA: MVI MARKETING 2022 “IT TAKES A LONG TIME TO BECOME YOUNG” LGD MARCH REPORT FULL REPORT AVAILABLE FOR PURCHASE / DOWNLOAD: WWW.THEMYEVE.COM/ spend less for the same size and quality,’ was the number one response. Q: What was the one surprising take- away from your most recent report, and why? A: (A significant portion of those surveyed said they would) pay a price premium 5% or more and 68% will pay 5%, or more premi- um to know their fine jewelry was produced using sustainable and (through a) reason- able manufacturing practice. 65% will pay 5%, or more premium for traceability of components to the country of origin. Based on our research, this percentage is steadily rising. Q: While mined diamonds prices con- tinue to climb and LGD prices are seem- ingly flattening out, by-and-large, what is your prediction for North American LGD market penetration by Q4, 2023? A: We do not have direct data to correlate with the numbers listed here. We’re taking a range of our information to develop as ac- curate a prediction as we can. Increase or decrease based on all retail 2023 sales -