July 2022 | Lab Grown Magazine

July 2022 | The Lab Grown Diamond Resource Book 24 To advertise call (888) 832-1109 | July 2022 25 The reason Versace is referenced (and illustrated) is due to their consistent diamond brand references, the most recent being Versace Yellow Diamond Intense, a female fragrance complete with a faceted yellow- tinted optical glass cap. Versace claims to have no present interest in any LGD offering, but one could see how a brand extension could be adopted leading the way to competitive actions. This type of iconic, high- demand, LGD fashion branded launch could immediately and greatly increase LGD consumer awareness and possible demand. Demand for a once untouchable (for most) fancy diamond purchase in particular, underlining a major advantage for the LGD community. Join us next month as we compete this LGD marketing snapshot. Until then, please join us at www.LabGrownMagazine.com and @lab_grown_magazine ◊ Dan Scott is the founder and brand architect of New York/metro’s Luxe Licensing, a digital original content production facility, marketing and licensing agency catering to established, newly launched or relaunched luxury and demi-fine brands. Current and past clients include Chanel, Gucci, Harry Winston, Studio by Henry Dunay, Crevoshay, Tess Sholom Designs and other non-jewelry based properties. Dan welcomes conversation and may be reached through www.LuxeLicensing.com , dans@luxelicensing.com or texting +1 201 294 3697 . (Left) The Versace branded female-focused fragrance entitled ‘Yellow Diamond’ is at market now, with a fragrance variant of ‘intense,’ a nod to vivid and intense fancy diamonds. While this genuine fragrance bottle design has a canary-yellow, faceted optical glass cap, Versace has no apparent plans for a LGD brand extension. (Right) An imaginary product sample, purely for illustration purposes – there is no such thing as the Versace diamond. Yet, if one were to be created and come to the mass market, a colored LGD could easily fit the bill. Should this ever occur with Versace, or another major design house (Gucci, Chanel, Dior) the fancy LGD market could explode. So too could a dramatic increase in natural diamond demand due to the tremendous influence of such iconic design houses.