July 2021 | Lab Grown Magazine

July 2021 | The Lab Grown Diamond Resource Book 24 To advertise call (888) 832-1109 | July 2021 25 (NCTF). NASA joined it in March 2021 and President Biden just signed a bill with additional funding for this division. The Task Force is also in conversations with CarbonNeutral.com. Yet, we ask... does it seem right that a for-profit company (a bank, in essence) should be hired by the world’s largest LGD-vested companies (and maybe the U.S. government) to evaluate and endorse an LGD company with a B2B and B2C-facing carbon neutral approval stamp? Wouldn’t it be better for these matters to be addressed by an unbiased, non- profit group following government regulations? And shouldn’t there be one global zero carbon- targeted standard to follow? Is there even one na- tional or global lab-grown alliance in existence that can step in and guide such regulations? The answer is no. Yet, how many well-funded and well-situated natural diamond groups are there? Clearly, the answer is many . But for LGDs— none . AGlobal Diamond Game Change… In Progress The lab-grown manufacturer Diamond Foundry (DF) touts that its operations are 100% hydro and solar-powered, meaning zero emissions, packaged in an all-renewable energy flow. DF claims to be “the world’s first zero-carbon-footprint producer of diamonds” and proudly displays the same CN approval stamp as does Pandora’s Brilliance line. Gaining this anti-carbon seal helped DF to secure the collaboration of the first major fashion house (Balmain) in an LGD fashion debut at the 2020 Paris Fashion Week. While the event came and went without much LGD fanfare, it is still a major milestone. An LG producer collaborating with a renowned fashion powerhouse means promoting LGDs to arguably the largest fashion and accessories audience in the world. That’s a game changer and it’s game on. Two New and True LGD Zero Carbon Companies Aside from Diamond Foundry, NYC’s Aether Diamonds (credited for being the first to grow diamonds from the sky) is followed by SkyDia- mond in Britain. Both produce a zero-carbon footprint from their innovative cloud extraction/CVD diamond growth processes. Neither bears the CN seal, nor do they seem in any great hurry to get certified since they have definitive and documented proof of their zero-carbon claims. In Part Two of this story—in next month’s Lab- Grown Magazine —we examine the reason that Millennials are moving over to make room for the largest and most powerful consumer buying group in history. We will feature the world’s first sustainability supermodel and why you should care. We’ll also discuss how the infinity symbol has been rejuve- nated and how all these points circle around the nucleus of the exceptionally well crafted and highly strategic corporate chess game that Pandora is playing. Dan Scott is the founder and brand architect of Luxe Licensing, a New York/metro marketing firm with past and current clients including Gucci Jewelry, Harry Winston, Crevoshay and demi-fine TM brands. Dan holds the “demi-fine” trademark for jewelry/watches having created the term that is now searched in the tens of millions each day. Selected as New York City’s New School of Continued Education and Professional Development's latest digital marketing instructor, Dan enjoys brand and marketing discussions and welcomes conversation. He may be reached at dans@luxelicensing.com or LuxeLicensing.com . ◊ A quiet milestone. While only one design, the surprise collaboration of the last few years was between Diamond Foundry and Balmain. Snapped at the height of New York Fashion Week in 2020, this photo shows an earring by Diamond Foundry and Balmain. Balmain’s CEO during the collaboration, Massimo Piombini, defined it as a perfect partnership. “As a global luxury brand, we demand noth- ing but the highest level from ourselves and we expect our partners to meet those same exacting standards.” If LGDs keep getting this kind of front row fashion week placement, the rest is history. (Photo: Balmain)