July 2021 | Lab Grown Magazine

July 2021 | The Lab Grown Diamond Resource Book 12 To advertise call (888) 832-1109 | July 2021 13 DISCLAIMER: Lab Grown Magazine assumes no responsibility for content, articles, or advertisement in publication. All rights reserved. Reproduction in whole or in part in any form without prior written permission of the publisher is prohibited. The publisher reserves the right to edit all articles for clarity space and editorial sensitivities. Publisher Zev Oster Manager David Oster Editor Cynthia Unninayar Features Writer Dan Scott Graphics / Production Kim Kennelly LabGrownAds@gmail.com Advertising & Sales LabGrownMagazine@gmail.com Circulation 25,000 Magazines Printed &Mailed Monthly Distributed at Show Bins 30 West 47th Street | Suite 707 New York, NY 10036 T: 888-832-1109 F: 212-257-7056 www.LabGrownMagazine.com A division of Movie Night, Anyone? Most likely everyone will remember the movie Blood Diamond that was released on December 8, 2006 in theatres across the U.S. and Canada. It ranked #5 on its opening weekend and went on to be nominated for five Academy Awards. Many months before it came out – fearing that the film would affect diamond sales and glob- al opinion about the sparkling gems – the World Diamond Council spent $15 million on a defensive pub- lic relations blitz, including full-page ads in 10 newspa- pers and showering celebrities with diamonds to be worn at public events. Two months before the movie came out, in October 2006, the WDC even tried to pressure the movie's director, Edward Zwick, into adding a disclaimer to explain that the civil war in Sierra Leone was over and that the mission of the Kimberley Process (created in 2003) serves to certify the diamonds that are conflict-free. To try and explain the situation more fully and miti- gate the reaction to the film, a two-hour documentary, also entitled Blood Diamond , was made with the partici- pation of De Beers and other diamond industry repre- sentatives. It offered a view of the wars in Angola and Sierra Leone and explained how the Kimberley Process works. It ran three times on the History Channel in De- cember 2006. Still for all, the impact of the film was long-lasting. Now, a second film, The Ice Road (yes, there is such a thing) debuted on Netflix on June 25. A disaster action thriller, its storyline is much simpler than that of Blood Diamond . There are no conflict diamonds or warlords cruelly forcing the locals to mine the gems. Rather, it features the collapse of a remote diamond mine in northern Canada and the valiant efforts of ice drivers to rescue the miners. All mining has risks and diamond mines are no ex- ception. This is among the arguments set forth by lab- grown diamond producers who claim that their stones are not only conflict-free but don't endanger the lives or the environment of those who create them.The issues of sustainabilty and the greenness of the lab-grown industry are touched upon in this month's feature that takes a look at Pandora and its move into LGDs, both colored and colorless. Happy viewing and reading! Zev