January 2021 | Lab Grown Magazine

January 2021 | The Lab Grown Diamond Resource Book 22 To advertise call (888) 832-1109 | January 2021 23 In June 2020, Element Six launched its first commercially available, general-purpose chemical vapor deposition (CVD) quan- tum grade diamonds, named DNV-B1 and branded as “perfectly imperfect diamonds.” Read more here: https://tinyurl.com/LGM- DNV-B1 After two years of construction and nearly $100 million, De Beers completed a 60,000-square-foot facility near Portland, Oregon for its Lightbox brand, where it will begin mass-producing LGDs. These stones are not intended for engagement/bridal, but rather for fashion jewelry. De Beers says it has the capacity to pro- duce 200,000 carats of polished diamonds or 400,000 pieces of LGD jewelry per year at Lightbox. And, for the first time in 20 years, Blue Nile will offer an exclusive Lightbox LGD collection online and in newly opened Blue Nile retail locations. Falling Out of Love: Mined Diamonds According to the BBC’s Future Planet re- leased in February of 2020, “Millennials and now Generation Z (children of Millenni- als) together are the main purchasers of dia- monds for engagement rings, and are moving away from conventional diamonds. I note also that MVI just published Gain- ing Critical Mass 2020 Lab-Grown Diamond Consumer & Trade Research Report, which is available for purchase at https://tinyurl.com/ themveye Engaging Color As for engagement rings,many predict that consumers will request emerald centers (nat- ural and man-made). Shelley Brown, senior fashion and beauty editor at The Knot stated, “Emeralds are associated with serenity and new beginnings, making them a symbolic choice for many to-be-weds.” Expect demand for blue stone engagement rings, too, especially sapphires and blue opals of various varieties, all typically offered in a halo of white diamonds. In the Click You can tune in to a younger demographic by simply following trendsetters with large followings on Instagram. Read the com- ments, absorb the vernacular, make a record of the styles they are liking and sharing .Then, you may want to adopt those findings into your business.The more you engage with the youth of the world, the more you will sell to the youth of the world. Dan Scott is a brand architect and founder of Luxe Licensing, a New York Metro-based brand and marketing agency catering to luxury and demi-fine properties. Past and current clients in- clude Chanel, Gucci jewelry, JCKVirtual, St. Lau- rent, Harry Winston and up-and-coming brands. Dan welcomes conversation and may be reached at +1.201.294.3697, dans@luxelicensing.com or through www.LuxeLicensing.com ■ "Daisy Diamond Choker" in lab-grown diamonds and pearls by Anabela Chan. (Photo: Anabela Chan) Swarovski-created 1.50-ct, D VS1 LGD in a solitaire setting. (Photo: Christine Jewelers) Alex Kwong, co-owner of Canada’s Christine Jewelers with a GIA LDG detection machine. (Photo: Christine Jewelers) parthdiamonds.com contact@parthdiamonds.com Direct: (310) 779-1151 Office: (213) 622-2094 Toll: 1 (855) 4 LAB GROWN 1 (855) 452-2476 All Types of Melees Fancy Shapes & Colors Next Day Delivery Extremely Competitive Pricing The Largest Lab Grown Supplier in Los Angeles Most Reputable Manufacturer of 4ct+ CVD F-J Color Rounds Up to 5ct in Every Shape and Color