February 2024 | Lab Grown Magazine

February 2024 | The Lab Grown Diamond Resource Book 24 Mailed to 24,000 Jewelers Monthly - To advertise call (888) 832-1109 | February 2024 25 800-966-6615 8 info@hanadiamonds.com 550 S Hill St #1480 Los Angeles CA 90013 www.hanadiamonds.com GIAA Lab Grown Diamonds Android app iOS app “The best lab grown company in the world 7 years in a row.” The Finest White Exc l us i ve l y ce r t i f i ed by He pauses. Noticing the customer’s gaze he says, "As you go down that line the stone gets a little warmer; a little yellow tinge. "Oh, we want as colorless as we can get,” the male of the couple insists. "Well, I never recommend going below a 'G' “ the salesperson suggests. The couple's reply said it all…"We definitely budgeted for an 'E' or better." To which the salesman exchanges trays. Now, two LGD 'E's' and two 'F's" ranging from 1.5 to 3.2 carats are on display. "Could we see this one in a ring?" the female shopper asked pointing to a 2-carat 'F' colored LGD`. "I'll do the next best thing," the diamond expert said reaching for an 18kt white gold, 2.3 carat LGD ‘F’ colored solitaire ring. The diamond tray transition was as smooth as the supercharged sales conversation. It lead to the fastest engagement sale I’ve ever seen. Watching his other sales conversations proved equally surprising. Yet the way he closed each interaction was unforgettable. He handed each shopper his business card. After they took it, he reached for his pen and asked for the card back. He’d say, “If you think of any questions, feel free to give me a call.” I later asked him why he didn’t have his mobile number printed on the card. “That takes all the personalization away,” he stated. Giving out your business card is expected. Asking for it back to write your mobile number on it is not. From the response each couple gave after accepting his card the second time, I could see why this gesture was so compelling. Maybe there was some magic going here after all. The Plaid LGD Why would any retailer waste precious display space to highlight an engagement ring that no one will try on? Because “the plaid sells the plain white shirt.” This old apparel reference stresses the importance of merchandising the unusual. Not to sell it, but to use it as a catalyst to sell a lot of traditional engagement rings that may have otherwise been overlooked. This method embraces the element of surprise. Highlighting an odd ball offering turns heads and provides an instant visual comparison to traditional rings thus giving them a clever advantage. LGD growers and retail partners are leveraging Pantone’s peachy Color of Year via variances of pink LGDs often set in rose gold. Photo: Brilliant Earth While some may find this LGD engagement ring to be unattractive, it made you look, and that’s precisely the point. Photo: Barker’s Jewelry