February 2021 | Lab Grown Magazine

February 2021 | The Lab Grown Diamond Resource Book 30 To advertise call (888) 832-1109 | February 2021 31 Steve Moriarty, owner and gem cutter of Moriarty’s Gem Arts holds a self-published gemology book he surprises their best clients with on their birthday. The vintage appeal of America’s “Main Street” remains alive and well for over 40 years at this independent jeweler in Crown Point, Indiana. (Photo: Moriarty Gem Arts) “Storytelling has always been the best soft sell,” the Moriarty family states. During the show, the they highlight a variety of gem- stones from the company’s inventory, such as an Ethiopian opal similar to the one featured in the acclaimed 2019 movie Uncut Gems, starring Adam Sandler. An almost reality- show tonality is natural to their live streams where nothing is scripted, nothing is edited. It’s all live and genuine. They take callers, answer some tough questions, and try to offer good honest advice. “On lab-grown, we’ve stayed on the side- lines, but many people keep asking about them, especially colored LGDs,” explains Nancy Moriarty. “We didn’t think we knew enough to offer them, but it’s high time to learn. Our difference is that we don’t set a lot of finished jewelry since we do nearly all custom work. But showing loose LGDs makes more sense for our customers. They are used to selecting from our loose stones and then choose a setting, or we’ll create a special mounting for them. We take the cus- tomer through the thought process and they love every step. Sometimes, they come and take pictures and post them on Instagram or stream live themselves. Why not? They love the interaction, and it makes for good TV.” The Best Is Yet to Come If any portion of this story gives you new- found hope, wait until you read Part Two in next month’s issue.Amust-read, it is chocked full of proven success stories in jewelry retail, with interior photos of locations you may not even know exist. They are fabulous, produc- tive, and drawing in traffic like the internet caught Covid. Until then, wear your mask, practice social distancing and please, above all, do not take the Easy Street exit. Dan Scott is the founder and brand architect of Luxe Licensing, a New York/metro marketing firm with past and current clients, that include Gucci Jewelry, Harry Winston, Paula Crevoshay and demi-fine brands. Dan holds the “demi-fine” trademark for jewelry/watches having created the term, which is now searched in tens of mil- lions each day. Selected as New York City’s New School of Continuing Education and Professional Development's latest digital marketing instructor, Dan enjoys brand and marketing discussions and welcomes conversation. He may be reached at dans@ luxelicensing.com or + 1.201.294.3697 or through www.Luxe Licensing.com. Visit our website www.diamspark.com to see a full list of our inventory. We supply 0.01 to 5.00 Carats certi ed and non-certi ed polished diamonds, manufactured in a world-class facility, equipped with the most advanced technology. Available in Matching Pairs, Parcels, Layouts and Loose White and Coloured Diamonds. Member of 54 West 47th Street, New York NY - 10036 Cell: +1 (718) 407 9009 | Phone: +1 (212) 221 4400 | Email: labgrown@diamspark.com An Epitome of Modern Luxury. Discover our extensive collection of high-quality Lab-grown Diamonds