February 2021 | Lab Grown Magazine

February 2021 | The Lab Grown Diamond Resource Book 24 To advertise call (888) 832-1109 | February 2021 25 Traditional Retail and Online − It’s Not What YouThink Non-virtual retail isn’t dead, nor are stores in malls (we’ll get to that soon). Study after study proves consumers demand more from their real- life shopping experience. This is in the form of added conve- nience, higher levels of personal- ization, and more value. As customer expectations change, some diamond and jewelry retailers have scrambled to success in their catch-up and keep-up plan. Yet, this is a new game of chess where the rules seem to shift, and the win- ner is always the consumer.They, after all, are telling us how to stay relevant and profitable. They spell it out visually in Instagram posts, clever TikTok clips, and more YouTube vid- eos that you would ever want to see. Some streamers take you on their shopping adventure and stream it live.They are telling you what they want, how much they will spend, how shopping with them is, why they want something, and where they are located. A merchandiser’s how-to guide is published thousands of times a minute every hour, ev- ery day, every month. You just didn’t think to look at it that way. And you can’t say you don’t have the time to do this research. It’s a fun way to learn, gather data and in many ways, actually attract whomever you’re watching and all of their subscribers and friends. Hello new database. Keep reading and you may actually find yourself excited about this hard reboot. Doctor’s Orders A quick heath tip from a top-ranking med- ical official of the mind. Dr. Saasi Ghatran, a celebrated psychiatrist with Mount Sinai Hospital insists that no matter how bleak business may outwardly seem, it’s your per- ception that creates your own reality. “What I see (and treat) in New York and Connecti- cut are small to mid-sized business owners in a foot race where no one knows where the finish line is. If you put up your own finish line, you’re the only one there and others are racing past. If you just keep running with no goal, you end up giving up. Still others are running in place, which is like a hamster on a wheel. I suggest embracing a total reset by leveraging the fact that more people are home now more than ever. Most are bored out of their minds. Custom concierge services and delivery com- panies of all kinds are winning this race, but they’re not rushing; they are planning and walking, not running, to opportunism.” “Consider this: Most of us don’t want to vocalize it, but we typically produce higher quality and more streamlined work, the second or third time we are forced to restart any task,” adds Dr. Ghatran. Specializing in mind-over-matter brain control outlined in her book Reboot Your Mind from Simon & Schuster available this Spring, her standby calendar is on standby as she now works nights and most Saturdays to attend to an overflow of new patients. So, what does the good doctor do to help herself? “Sidetrack stress at all costs. Stress is a self-perpetuating and highly destructive mind ‘bug.’ It leads to disjoined conscience thought and deeply hammers deductive rea- soning. My stress is visualized as trash… overflowing, stinky garbage I don’t want to touch, see, or sense. But that trash isn’t go- ing to take itself out. Like most forms of depression, stress is avoidable, but we con- vince ourselves stress is forced upon us as if it’s unavoidable.We allow trash to invade our space.When stress comes to visit, acknow- 1 Above image: Talk therapy is proven way to get through troubled times. If you don't care to see a doctor, leading health care professionals strongly suggest you find family or friends who will listen more than talk. (Photo: Vector-Art Licensing) >>