February 2020 - Lab Grown Magazine

February 2020 | LG | The Lab Grown Diamond Resource Book 22 To advertise call (888) 832-1109 | February 2020 23 Mantra Cuff (left) and Dream Bracelet (below) are created by Mine, using lab-grown diamonds set primarily in recycled 14K gold. Most pieces are designed for everyday wear at affordable prices. Created by a Millennial couple, the brand speaks and sells peer-to-peer. (Photos: Mine) Tennis bracelet with lab-grown diamonds set in 14K gold by Fiona Diamonds. (Photo: (Fiona Diamonds) All “Mine” But, you don’t need the brand power of De Beers or Swarovski to sell winning styles in today’s marketplace. What you do need is to think like a twenty or thirty-year-old consumer, or at least understand their mindset. That’s easier to do so if you are in that age range right now and selling lab-grown diamonds. Enter Navonn and Biren Bhansali, a newly married couple in Chicago in their early thirties. What is the name of their company? Mine . That clever brand name speaks both to personaliza- tion and to being Earth-friendly. Mine’s lab- grown diamonds are branded as: Forget min- ing, our diamonds are made with you in mind. The company offers a selection of mostly small lab-grown stones in a variety of earrings, bracelets and pendants, at affordable price points, but doesn’t offer bridal jewels or stones over one carat. Earth-mined diamonds sold today may be stamped conflict-free , but many may be de- cades or even centuries old, so who knows the original history? This is where Mine starts its peer-to-peer conversations in quintessential, demi-fine style. In this situation, it’s not so much the product style that is the major draw (the collections are inspired by the best-selling >> Visit our website www.diamspark.com to see a full list of our inventory. We supply 0.01 to 5.00 Carats certi ed and non-certi ed polished diamonds, manufactured in a world-class facility, equipped with the most advanced technology. Available in Matching Pairs, Parcels, Layouts and Loose White and Coloured Diamonds. Member of 54 West 47th Street, New York NY - 10036 Cell: +1 (718) 407 9009 | Phone: +1 (212) 221 4400 | Email: labgrown@diamspark.com An Epitome of Modern Luxury. Discover our extensive collection of high-quality Lab-grown Diamonds