February 2020 - Lab Grown Magazine

February 2020 | LG | The Lab Grown Diamond Resource Book 16 To advertise call (888) 832-1109 | February 2020 17 An earring and pendant assortment of pink and blue lab-grown diamonds from De Beer’s Lightbox collection. (Photo: Lightbox Diamonds) A model wears a variety of lab-grown diamond jewels designed by Penelupe Cruz for Atelier Swarovski. (Photo: Swarovski Gemstones) Touting his desire for a greener earth , Webster was quoted in several interviews dis- cussing his use of recycled 14K gold for this line, and the use of small, but colorful and con- flict-free Atelier Swarovski-created diamonds. Next up to the lab-grown diamond band- wagon was Penélope Cruz - routinely seen dripping in diamonds on many a Hollywood Red Carpet - who is a be-good-to-Mother-Earth parent of two children. She joined Atelier Swarovski in 2019 with her own branded line of jewelry. >> The conversation between brands and consumers about lab-grown diamonds is becoming more personal and personalized, and directly affects the future of lab-grown jewelry in both style and sales.