February 2020 - Lab Grown Magazine

February 2020 | LG | The Lab Grown Diamond Resource Book 14 To advertise call (888) 832-1109 | February 2020 15 The first person to make the “cut” after Atelier Swarovski launched at Baselworld in 2017 was the well known jewelry designer and “rock star” Stephen Webster. Shown here are a lab-grown diamond bracelet (left) and ring (below) by Stephen Webster for Atelier Swarovski set in recycled 14K with a Swarovski-created rose quartz cabochon. (Photo Swarovski Gemstones) The movement focuses on young consum- ers expecting and even demanding businesses to operate in a transparent and sustenant way. From employees to the community, from the environment to customers, all aspects of the supply chain and input materials are consid- ered in a consumer purchase and the potential of gaining a B Corp seal. Charitable corporate giving and positive online employee reviews are also ranked in an inclusive and sustainable economy and environment, making B Corps the modern day Good Housekeeping Seal of Approval. MiaDonna recently received its certi- fication as a B Corp company. As the B group gains more traction, lab- grown firms that are already adhering to many of its rules may wish to be reviewed and poten- tially awarded the certification, a certification that many Gen Z’ers consider as important as a diamond cert. Swarovski Used To Mean Crystal According to a report in the Financial Times, the privately-held enterprise, D. Swarovski KG, has yearly revenues of $4.6 billion with 80% derived from jewelry sales . In 2018, De Beers’ Element Six was in acquisition mode with this 128-year-old crystal-retailing giant. The buy- out, however, did not occur. What did happen was a curious conscious luxury union of sorts between the two mega-brands. De Beers introduced Lightbox Diamonds in harmony with Swarovski-created diamonds. Most of the credit for the equilibrium be- tween these two global brands goes to Nadja Swarovski, the corporate branding and com- munication mastermind and fifth generation female executive of the Swarovski empire. Since 1997, she has consistently forged premium fashion-based relationships and col- laborated with Hollywood’s hottest properties, including decades of success with the 007 James Bond brand and the Bond dressed-to- thrill ladies in his life. This type of marketing marvel sustained over 2,500 Swarovski-branded stores to be top of mind and on top of sales. Soon after the Atelier Swarovski launch at Baselworld in 2017, it was no surprise to see female celebrities lining up to create their own lines. What was a surprise was the first per- son to make the cut. That position was taken by the well known hard-rock-luxury designer Stephen Webster in 2018. >>