December 2023 | Lab Grown Magazine

Mailed to 24,000 Jewelers Monthly - To advertise call (888) 832-1109 | December 2023 25 December 2023 | The Lab Grown Diamond Resource Book 24 Dan Scott is a Brand Architect with New York/metro-based Luxe Licensing, a marketing, video production and licensing agency catering to bespoke clients including Dior, Gucci, Harry Winston, and introducing demi-fine, natural and man-made diamond designs. Dan may be reached by texting + 1 201 294 3697, emailing dans@ luxelicensing.com or visiting www.LuxeLicensing.com Dan Scott also operates a non-profit organizatoin: The Mined and Man-made Diamond Alliance (MMDA.world), the only unbiased mined and man-made diamond global group supporting both sides of the diamond and gemstone sector, to build unity, provide research and bridge the diamond divide. MMDA.world hopes to work closely with the Natural Diamond Council (NDC) and the The International Grown Diamond Association (IGDA) Such is the case in a mocked-up version of a 10’ x 8’pop-up display.With a two-sided customized graphic presentation in an accordion-like expandable frame, the assembly is easy. This eye-catching, movable wall offers generous graphic space, weighs under 30lbs and is delivered within three business days for under $600. Optional lighting and a countertop are a few of the extras that will still keep you under $1,000 while being collapsible and easily fitting within a closet: https://tinyurl.com/LGM-pop-up-2 A printed floral wall with an Instagram header is a surefire camera cue to today’s audiences. Create a picture-perfect 3D look by mounting a wall of faux flowers over the print in a single step: https:// tinyurl.com/LGM-flowerwall-1 or save some money and purchase a few of these: https://tinyurl.com/LGM- flowerwall2 Complete the scene with a larger than life throne-like chair perhaps balanced by two full-length mirrors and watch outside shoppers wonder in as they hear the excitement coming from the other side of your promo wall. But why wait for your shopper to snap selfies while trying on your LGD designs? Create your own call- to-action by live streaming with a local social media influencer. Consider gifting them a set of LGD earrings or a necklace in lieu of a cash payment. Keep in mind the jewelry offered should be worn close to the face to gain the most attention. Identifying the influencer through face recognition is always more powerful than the best wrist or hand shot from an LGD bracelet or ring and doesn’t require sizing. (Right) From 2’ x 5’ to 4’ x 8’with overnight shipping and starting at $50, you can upload your art to Best of Signs at https://tinyurl.com/LGM-banner-1 or create a curved version from 3’ to 30’ wide, dual-sided printing and fast shipping at: https://tinyurl.com/LGM-banner-2 (Left) Seeking something grander while staying low priced and delivered fast? Visit: https://tinyurl.com/LGM-pop-up-1a Durable, dual-sided and highly effective for promotional messages while inviting Instagram stories and posts, jewelry try-ons move to closed sales much quicker once customers start sharing their in-store experiences online and seeing instant peer likes and comments. Image: Luxe Licensing Using terms such as “Express Yourself,” flows perfectly with today’s young social-minded audiences and their desire to personalize their experiences and products. Bigger Props; Bigger Sales There’s something magical about oversized props presented in larger-than-life scenes. These types of prop “toys” command head turns, invite interaction and increase in-store shopping time. ` Photo-friendly fun equals more store shopping time, social media shares and sales ala “Alice in Wonderland.” An ideal festive promotion anytime of the year can connect your LGD designs and the youth of America ready to own a personalized experience. Start with a the right 10’ x 8’ background for under $20 at: https://tinyurl.com/LGM-Alice-Backdrop Don’t expect much by having one over-the-top prop, however. Crafting a section of your store with a light- hearted, photo-friendly environment with multiple oversized props (an arm’s length away from your LGD designs) doesn’t need a specific holiday to execute. Themes like “Alice in Wonderland” are ideal for dropping jaws and opening wallets at any time. With bigger props comes bigger budgets, but you aren’t producing a Broadway show. Consider renting over purchasing and save storage space and dollars while having the convenience of these items delivered and picked up for you. Don’t know where you can rent what you see? We have you covered times three: https://tinyurl.com/LGM-Alice , https://tinyurl.com/ LGM-Alice2 or https://tinyurl.com/LGM-Alice3 This holiday and throughout 2024, consider thinking and acting out-of-the-box to box out your competition and celebrate a festive LGD sales show within any month of the year. ◆