December 2023 | Lab Grown Magazine

Mailed to 24,000 Jewelers Monthly - To advertise call (888) 832-1109 | December 2023 23 December 2023 | The Lab Grown Diamond Resource Book 22 Mission accomplished with a captivating shadowbox effect. A dye-cut keyhole shape “blacks out” the private shopping inside while keeping a holiday theme and catering to the curious. A reflective printed golden wreath accents the circle portion of the keyhole cutout. This element was a separate layer added for the holidays, but may be achieved as one printed design, if desired. The retailer hung a diamond necklace during their appointment hours and replaced it with a photo of the same during off hours. Like this look? It’s yours for under $50, shipped overnight when you upload your artwork to Banner Buzz at https://tinyurl.com/LGM-Window-2. Don’t have the keyhole artwork, or perhaps you desire another cutout shape with a one-way view? Hire a designer on their team for a one-time fee of $9.99 and you’re set. Another great option is StickyLife at: https://tinyurl.com/LGM-Window-2a - choose either with no minimum order requirements, customizable to any size and shape with instant shipping. Light Direction Specialty lighting, especially when assembled in rows and suspended from above, offers a welcoming glow. A black, matte window cling vinyl with a keyhole cut-out, accented by a 3D-printed metallic ink holiday wreath provides a sense of secrecy surrounded by luxury for this upscale Philadelphia fine jeweler during on and off working hours. Photo: L. Priori Thinking ahead to February 14th, get creative with the word “love.” Create themed consistency with inflatables and oversized romantic props. Grouping giant hearts with a plush throne-like chair invites camera opportunities leading to shopper’s Instagram stories and X (Twitter) posts. Creating a “mini-stage” within your store can bridge offline to on. Supersize it with a 39’ x 22’ foot inflatable heart: https://tinyurl.com/LGM-huge-heart Consider specialty lighting to create overhead lit shopping pathways while keeping a festive mood for much less than you may expect. Photo: Linhai Xiangnan Lantern Noting no specific religious or spiritual connection, “safe” snowmen are crafted within oversized bulbs illuminated and hung with interspersed LED lights on wire. When used as an interior visual, a warm, silent and effective invitation guides shoppers to your counters. These specific elements are sold in sets of eight and may be found here: https://tinyurl.com/LGM-holiday-lights Pop-up: Pop-in Welcome to the continuous rise of the pop-up store. Some will visualize a pop-up store as a semi- permanent selling station with a concentrated brand theme. Think Lightbox Diamonds and their strategically placed “walk-through cube” fabricated between rows of retail at malls across America. While this is an accurate definition of a pop-up store, we’ll focus on an edited version to work in much more confined spaces. Others will compare pop-up shops to a store within a store - like LVMH’s Sephora collaborating with Kohls. This is one style, yet a pop-up shop could be your way to test new products, deliver holiday promotions, target young customers, and create a relatively inexpensive and flexible means to highlight your in-store events. In the most simple of states, two well-designed banner stands become an interior second doorway; an entrance to a featured area of your store. If choosing this option, it’s recommended to get heavy-weighted bases to avoid tipping and leverage dual-sided printing so the front and back of the banner are utilized. We’ve all seen retractable roll-up banner stands at trade shows but take a second look when you’re clothing or car shopping – they are a high-end retail stable due to their mobility, fast turnaround, and inexpensive price. Instant Shop: Instagram Smart retailers are blending social media with in- store experiences. One attractive means of doing so is creating a temporary wall allowing for a promotional message on one side with a photo-friendly, fun environment on the other.