December 2023 | Lab Grown Magazine

December 2023 | The Lab Grown Diamond Resource Book 20 Mailed to 24,000 Jewelers Monthly - To advertise call (888) 832-1109 | December 2023 21 flurry of the most successful diamond retail visuals, events and suggestions are yours for the taking in this montth’s holiday edition of Carbon . Researched from fine jewelry walk-in retailers, the concepts offered span from window treatments, instore props and staging to themed events– all of which may be deployed quickly, inexpensively, and enhance your store’s holiday promotions – now, into Valentine’s Day, and beyond. We’ll address workable ways to create newfound instore traffic with an aim to increase your LGD awareness and sales. These strategies and proposed actions are relatively easy and quick to set-up and won’t take up much storage space (or none at all with the right rental options offered below). These sales solutions will allow you to creatively compete, gain local press and strike up a storm of diamond sales. To speed the process along, you’ll find links to get exactly what you see. These vendors are ready to take your versions of these concepts or help you customize an idea of your own shipped to your door - in many cases by the next business day. Window Shoppers One of the most effective, yet consistently challenging style of presentation is the head turning jewelry retail window display. The goal of any retailer window is to capture passers- by with an alluring display and excite them to venture within. But all jewelry retailers understand they can’t keep their jewels on display during non-operational hours. Even the most sophisticated and iconic Fifth Avenue jewelers of Manhattan leave their windows bare upon closing. What a waste of precious real estate, especially during late evening holiday traffic hours! Many suggestions you’re about to read fixes this problem while keeping you on brand and on budget. BY DAN SCOTT Expect Fingerprints Admittedly, this first example of a high attention window is not for everyone. In fact, the concept is so brave and daring, it’s probably not for most. It’s presented to show how something disturbing may instantly convert to a smile and start a sales conversation with just one touch. Enter Coyle Jewelers of Media, Pennsylvania. This modest fine jeweler located in a residential-appearing shopping district was tired of reading about “smash and grabs” occurring within affluent, neighboring suburb stores. They wanted to safely gain instant attention from anyone getting a glimpse of this dramatic dressing. The result would demand a lot of window cleaning from numerous fingerprints on their glass but was balanced with intrigue followed by many a new diamond shopper. The appearance of a broken window with high- ticket jewelry seen through the “cracks,” proves to be a crafty prop with one touch to the glass. Interior installed, this silk-screened print pattern is a reusable transparent sheet of window vinyl. It adheres by static cling and neatly rolls up when not in use. While the look seems broken, it should be noted the store’s actual window is made of bullet-proof glass and hardwired with an ear-piercing security system that could shatter glass on its own. Considering this effect? You can own it for under $100, shipped to you within days and offered in sizes up to 78” x 39” or in any customized measurement through Colorful Home Designs at https://tinyurl. com/LGM-Window-1 Secret Luxury At Rittenhouse Square in Philadelphia, we arrive at the appointment-only bespoke jewelry shop of L. Priori. The prestigious diamond shop conveys a sense of secrecy surrounded by luxury with a holiday- themed keyhole window effect. This window dressing needed to shield the interior view of their private customers while inviting curiosity of wealthy onlookers from the outside. They also needed to see-through the blackened areas from the inside as a one-way view. Don’t be alarmed by Coyle Jewelers ultra-bold, attention grabbing visual. The smashing success of this faux broken glass look is nothing more than a static cling window decal creating a realistic look of fractured glass. Photo: Dale McFadden