August 2022 | Lab Grown Magazine

August 2022 | The Lab Grown Diamond Resource Book 26 To advertise call (888) 832-1109 | August 2022 27 sales@futurediamonds.us 646-484-6668 55 West 47th Street Suite 1125, New York NY 10036 Email “PL” to recieve an updated price list. Oval Emerald Round Radiant Mid-scale LGD Paid Search Traffic Results Mapping canvas: June 15- July 15, 2022 Paid Keywords Paid Search Traffic Graphic: LuxeLicensing.com during the noted period, and looked through an average of 3 product pages per session. All US visitors read the “About Us” section, and 15 of the 19% subscribed to benefit from an instant on-site discount. Using other forms of advanced mapping technology, we can see that kiami.com appears to be purchasing many underperforming keywords while allowing their like-sized competition to gain the largest audience share of qualified traffic. Keywords are one way to buy your way to targeted awareness, be it a B2B or a B2C audience. The key to keywords In Kiami.com’s competitive paid keyword analysis, it’s clear that other like sites are buying over 500 select keywords and over 60 common keywords generating qualified site traffic in access of 61,000 unique visits within 30 days, or www.withclarity.com winning statistics. Kiami.com didn’t even make their own competitive map since their keyword buys for the time period noted were in the single digits. A keyword is a single descriptive word aligned to the content on your website pages or any online text. It’s the search word (or part of a search term) which you want to rank for within a certain online page. Whenpeople search for your dailypaidkeyword (s) within a phrase searched through Google, or other engines, a direct link to pages where that word (or words) appears is highlighted. You don’t have to pay for keywords as organic search will find your HTML text and do the same thing that paid keywords do, except paid keywords get special treatment. They are line listed first, shown in call-out ads appearing on page one of searches. Moreover, they provide the background statistics since they follow your intended online audience to your intended destination. Bidding for keywords is a article within itself, but I’d recommended visiting https://yoast.com/ what-is-a-keyword/ or https://support.google . com/google-ads/answer/7337243?hl=en for basic to advanced keyword understanding and implementation. If the topic of this story grabs your attention and you wish to learn more about e-commerce in future stories, please let us know. We always enjoy catering to our reader base. ◊ Dan Scott is the founder and brand architect of New York/metro’s Luxe Licensing, a digital original content production facility, marketing and licensing agency catering to established, newly launched or relaunched luxury and demi-fine brands. Current and past clients include Chanel, Gucci, Harry Winston, Studio by Henry Dunay, Crevoshay, Tess Sholom Designs and other non-jewelry based properties. Dan welcomes conversation and may be reached through www.LuxeLicensing.com , dans@luxelicensing.com or texting +1 201 294 3697 .