August 2022 | Lab Grown Magazine

August 2022 | The Lab Grown Diamond Resource Book 12 To advertise call (888) 832-1109 | August 2022 13 DISCLAIMER: Lab Grown Magazine assumes no responsibility for content, articles, or advertisement in publication. All rights reserved. Reproduction in whole or in part in any form without prior written permission of the publisher is prohibited. The publisher reserves the right to edit all articles for clarity space and editorial sensitivities. Publisher Zev Oster Manager David Oster Features Writer Dan Scott Graphics / Production Kim Kennelly LabGrownAds@gmail.com Advertising & Sales LabGrownMagazine@gmail.com Circulation 23,000 Magazines Printed &Mailed Monthly Distributed at Show Bins PO Box 683 Pomona, NY 10970 T: 888-832-1109 F: 212-257-7056 www.LabGrownMagazine.com Find us on A division of Zev Get to Know Your Own LGD Website When a North American jewelry retailer opens a new door, or expands an existing one, careful thought goes into every nuance of the investment. Laboring the details on even the smallest of decisions is commonplace, and understandable. It’s curious then why the same group, by-and-large, may give their online store ‘secondary status.’ Worse yet, some think the e-commerce site they launched a few years ago proves they’re in the e-com game. While your 24/7 digital sales arm is technically capable of automating sales with a few keystrokes, those keystrokes won’t be made automatically. Adjusting to advancing technology, consumer expectations and leveraging simple ways to track it all should be job one of your site… but is it? This month, Dan Scott offers some instant solutions for those who will admit they’ve placed their e-store on the backburner or for those wanting to increase their online visibility to sell more LGDs. Dan shares his results from a recent North American retail study on jewelers who sell LGDs to consumers online. He also shares the top five most trafficked LGD consumer-facing e-com sites, how they got there, and how you can too. If you’d ask any sales executive at Saks Fifth Avenue what they’re number one door is, they would reply, “saks.com .” The same is true for Sephora and many other major brands. This is primarily due to online stores always being open and the convenience they offer. Once properly launched and maintained, the overhead cost to operate a LGD e-com site is dramatically down when compared to even the most streamlined of tiny pop-up stores. The success key is within the phrase, “properly launched and managed, however. Do you monitor your monthly site traffic? Are you aware of which pages your visitors spend the most time on, or for that matter, how much time they spend on your site at all? Google analytics provides a free means of doing so and a link to such, along with other valuable sales-focused LGD e-com suggestions, are in this month’s Carbon. Dan even offers a no-strings, free and robust site web site analysis for the first 25 readers who contact him - regardless of your site serving a B2B or a B2C audience. It’s one thing to learn about important industry statistics and trends; it’s another when you can apply analytical processes, many for free, and see who is visiting your site, from where they came, what they are most interested in, and how even lukewarm online leads may be converted to mutually satisfied, converted sales. You could be opening the door to a much larger local, national, or even international sales audience, if you are so inclined. Studying your own site statistics connects the dots between your social media footprint, your site, your merchandising assortment and LGD sales. It does one more thing: it brings the opportunity to connect and truly engage with interested shoppers in ways not possible just five years ago. If you’re seeking to expand your local LGD awareness and sales, expanding your attention to the details of your own site is a wonderful way to start. To The Future,