August 2021 | Lab Grown Magazine

August 2021 | The Lab Grown Diamond Resource Book 12 To advertise call (888) 832-1109 | August 2021 13 DISCLAIMER: Lab Grown Magazine assumes no responsibility for content, articles, or advertisement in publication. All rights reserved. Reproduction in whole or in part in any form without prior written permission of the publisher is prohibited. The publisher reserves the right to edit all articles for clarity space and editorial sensitivities. Publisher Zev Oster Manager David Oster Editor Cynthia Unninayar Features Writer Dan Scott Graphics / Production Kim Kennelly LabGrownAds@gmail.com Advertising & Sales LabGrownMagazine@gmail.com Circulation 25,000 Magazines Printed &Mailed Monthly Distributed at Show Bins 30 West 47th Street | Suite 707 New York, NY 10036 T: 888-832-1109 F: 212-257-7056 www.LabGrownMagazine.com A division of www.tbdstock.com | 213-988-7075 Available on: OUR LAB GROWN DIAMONDS & RINGS ARE FEAST TO THE EYE AND WILL LIFT YOUR BOTTOM LINE TO THE SKY Just Scan And try Reaction to The Ice Road In my previous letter, I discussed the recent movie, The Ice Road, a gripping action thriller avail- able on Netflix. In case you haven't yet seen it, the story revolves around the collapse of a remote diamond mine in northern Canada. It features a tense race against time for drivers who use the ice road to transport life-saving equipment to the mine at a time when the ice is not at its optimal level. In my last letter, I made a comparison of this film with the 2006 release of Blood Diamond , noting that the World Diamond Council (WDC) spent $15 mil- lion on a defensive public relations blitz to try and counteract the dark message of the film. While there are no conflict diamonds or cruel war- lords forcing the local people to hunt for the gems in The Ice Road, the movie did evoke some of the dangers that can happen when mining for the elusive stones and the danger of using ice roads during the off season. This time, however, we did not see a media blitz counteracting the film like we saw from the WDC in 2006. Yet, the Natural Diamond Council (NDC), WDC's successor, did feel the necessity to put out a long, if not mildly defensive, comment. This is a small section of the NDC's lengthy ex- planation: While Canada’s ice road is real, the film’s storyline is pure fiction. Officially known as the Tib- bitt to Contwoyto Winter Road, the road is open briefly every year (typically in February or March) and is used to re-supply operating diamond sites. No situations of a mine collapsing as depicted in The Ice Road have ever occurred in Canada’s diamond sites, and the ice is rigorously tested before the route is used to make sure the road is safe for travel and that trucks can not fall through cracked iced... The Tibbitt to Contwoyto Winter Road has been deemed the safest road in North America and is the only road in Canada where you are not allowed to wear a seatbelt! In other lab-grown diamond news, the World Jew- ellery Confederation (CIBJO) recently released its Laboratory-Grown Diamond Guidelines , which cover all details including strong guides on the ethics and sustainability claims. The guides state that, “any envi- ronmental or ecological impact claim made (for ex- ample by brands or distributors/retailers) will have to be substantiated and verified by a credible and independent third party.” On the topic of the environmental impact of LGDs, you definitely won't want to miss the feature article in this issue. Enjoy... Zev