April 2025 | Lab Grown Magazine

April 2025 | The Lab Grown Diamond Resource Book 26 Mailed to 24,000 Jewelers Monthly - To advertise call (888) 832-1109 | April 2025 27 In October of 2023, Prada debuted a LGD line with their Eternal Gold line. Known as Gen X’s favorite fashion brand, their shooing base quickly embraced the collection. To help maintain its elite status designer, Prada claims to grow their LGDs as custom creations or made-to-order. In mid 2024, the brand expanded their LGD line and is starting to dress Hollywood’s red carpet VIPs in the luxury merchandise. On the Saks and Neiman’s side, not only do sell their own private label LGD collection, if one were to visit their web sites, you’d see hundreds of LGD offerings with the majority listed in five figures and higher. Saks.com alone features nearly 500 styles in LGDs including up-and-coming brands along with the majority of their house line offerings. Take for example newcomer and Saks’ customer fav, Unsaid. 18.25 TCW adorns a LGD tennis bracelet that currently sells for $75,300. While prices of this sort are not out of the norm - see: https://shorturl.at/ hSmGf Saks’ own LGD merchandise is also offered for much more affordable prices ranging in the $3,000- 6,000 and typically set I4k gold. The mix of gold and custom cut and created Prada LGDs has proven to grow in popularity and style variance for the premiere deign house. Photo:Mark DiGio for Prada 105704974 $46,000 Neiman Marcus is in the same LGD fine jewelry mindset. Take, for example, their 10.0 carat emerald cut LGD ring, only available in size 6 as the other five ring sizes have sold out. This specific design retails at $46,000 (https://shorturl.at/1kj7X) and like their partner Saks, over 200 LGD designs are offered online, several in the mid-to-high six figure range. Neman’s also offers more affordable LGD offerings, but they all are placed within the fine jewelry department. I recall a two hour live multi-streamed I produced and moderate called the Diamond Dilemma. It was hosted by Rob Bates and featured three of the world’s leading diamond analysts. When asked if any thought that lab had a home in luxe, the response was a quick “no,” from each of them. While they noted LVMH has dipped its LGD in the water, everyone had their own way of denoting that luxury wouldn’t be able to maintain the true defilation Of the word if complete collections or a focus on LGD was to be placed on any designer label. At that time, Breitling watches had already made an announcement that by 2024, it would only set their timepieces in LGDs. Also prior to that program globally streamed in November of 2023 TAG Heuer had debuted a watch collection set in LGDs. At its peak, the viewership peaked at a brief but jaw dropping 1.1 million views and may be seen as a replay on YouTube at https://shorturl.at/AdIlZ. In next month’s issue and the close to this series, we’ll see how Gucci has drifted into the fine jewelry laboratory-grown diamond space in men’s and women’s styles featuring the London cloud carbon extraction grower Sky Diamond and how this top tier Gucci line is addressing luxury and lab with a signature lime green color drawing eyes and dollars to the premier fashion house while delivering a “good to be green “campaign message resonating with the youth of Europe. And, we’ll see the CFDA pioneer who is the first of this elite fashion group to her own LGD design jewelry line. ◊ Dan Scott, Scott Kay’s former CMO of 10 years now runs Luxe Licensing, an 11-year old NYC-metro marketing, video production and licensing agency. He recently was awarded a Cambridge University honorary partnership, META multistream partnership, and is now an Oxford Press Board Member.