April 2021 | Lab Grown Magazine

April 2021 | The Lab Grown Diamond Resource Book 26 1 loyalty programs, personalized customer service, geo- and psychographic-targeted offers, or other options uniquely suited to what you’re offering. Consumers still respond best to services that are convenient, personalized, and come with peace of mind, and the best way to provide this experience is with a consistent omnichannel experience. A post-pandemic necessity, omnichannel cross- channel data collection reveals valuable data on individuals and customer groups. This data can be harnessed to boost sales, cultivate customer loyalty, and provide the post-pandemic consumer with the experience they expect. These modern vitrines do more than securely present fine jewelry; they silently sell. Luxe Licensing is working with Gilbert Displays on the world’s first LED overhead turntable presentation. Just as diamond jewelry sparkles when it moves in bright light, the same dynamic effect catches one’s eye while the jewelry remains at rest. A patent-pending slowly rotating disk of multi-bright LEDs gently spins sparkle and charm to all things below. Custom vitrine details: LuxeLicensing.com (Photo: Gilbert Displays and Luxe Licensing) “Rouge Dior,” a pop-up store designed for North American mall shoppers is set to test in America’s top-10 retail markets this holiday season. (Photo: Dior) Tech Speak Digital tools have formed the backbone of the rapid adaptation to this pandemic era. At the core of it all, the spaces we cultivate at the intersection of these digital tools and in-person experiences are only effective if they demonstrate to consumers that we value their need for a safe, personal, and authentic brand relationship. Software and hardware are only as good as the people operating them, so be sure your digital people are on the leading edge. To make sure that’s the case, doesn’t it make sense for you to get much deeper into the game of hybrid shopping? This article wraps up the Retail Reboot series, but other retail tips will be coming going forward in LabGrown Magazine. -------------- Dan Scott is the founder and brand architect of Luxe Licensing, a New York/metro marketing firm with past and current clients including Gucci Jewelry, Harry Winston, Crevoshay and demi- fine TM brands. Dan holds the “demi-fine” trademark for jewelry/watches having created the term that is now searched in the tens of millions each day. Selected as New York City’s New School of Continued Education and Professional Development's latest digital marketing instructor, Dan enjoys brand and marketing discussions and welcomes conversation. He may be reached at dans@luxelicensing.com or via www.LuxeLicensing.com ■