April 2021 | Lab Grown Magazine

April 2021 | The Lab Grown Diamond Resource Book 24 trying out new approaches to navigate an increase in online sales alongside rising shipping costs. E-commerce platforms such as Shopify adapted to this challenge by launching new package tracking, shipping, and local delivery features into their tools. Likewise, many businesses have continued to lean on other pre-pandemic approaches that include absorbing shipping costs, offering free shipping for orders in excess of a certain dollar amount, or tacking on a shipping cost at check out. This balancing act isn’t likely to go away any time soon, and savvy retailers will need to continue to experiment, adapt, and evolve their delivery strategy in 2021. Faster, Better Delivery optimization technologies such as Parcel Pal and Optimoroute can offer retailers a competitive advantage. These technologies integrate digital tools to track the physical delivery of items from the moment of purchase to a customer’s doorstep, usually within one day. These tools typically utilize mapping, GPS, and IoT technologies along with machine learning to optimize a driver’s route. The end result is faster, more affordable, and more reliable delivery. Rethink, React While online shopping is becoming the norm, an Imar Intelligence survey reveals that 58% of U.S. shoppers still prefer to return purchases in-store. The same report reveals that 40% of consumers haven’t been making online purchases due to concerns around returning items. The retailers who succeed in this environment will be the ones who offer consumers longer return windows and a variety of ways to return items. Making returns available both by mail and in-store is vital. But this necessity points to one factor that will define retail success in 2021— the importance of serving customers through an adaptive omnichannel experience. The Omnichannel Solution Embracingmulti-experiential shopping (online and in-store), the right omnichannel engagement strategy will look different for each retailer. It’s likely to include e-commerce options, digital tools, and in-store experiences. It might include >> 0.8 mm to 5 cts AL L SHAPES CAL I BRATED S I ZES Comprehensive solution for all your Lab Grown Diamond needs (CVD & HPHT) Certified & Non Certified. Layouts, Matching pairs and Calibrated sizes. Stud and Bracelet programs. Customized diamonds. Straight from the factory. DHWANIL PATWA +1 (347) 409 2165 +91 760 000 8959 VIRAJ PATWA +1 (551) 358 5451 +91 760 000 7959 info@emergediamonds.com 20 W, 47 th St, Suite 1200 A, New York, NY- 10036