April 2021 | Lab Grown Magazine

To advertise call (888) 832-1109 | April 2021 21 “Try-on” digital services are back with added value and a website-friendly focus. One overseas company leads the way offering software via licensing as new e-com tech- nologies do the same, including “Hot Spot,” a live stream click-to-customize shopping app. IGI and Diamond Standard part- nered to create the world’s first diamond market-maker in true coin style. These diamonds are natu- ral and graded, assembled into a clever coin. Like precious metals on the commodity market, prices shift daily. These diamond disks are overseen by the Bermuda Monetary Authority. (Images: IGI Details: dia- mondstandard.co) seems to have a lock on Try-On . Its system is not exclusive to mobile apps, but is also available for websites linked to e-commerce shopping carts and to mobile devices and in-store cash registers. The price may seem hefty (nearly $49,000 for a software-licensed year). Details may be found at the Ammazza! website. On a different note, imagine seeing live video of a model wearing whatever you want her to wear. You literally select his or her outfit and jewelry accessories on the fly. It’s called Hot Spot and it’s exclusively available for North American retailers licensed through Luxe Licensing, a New York/Metro luxury brand agency. Details are available at: https://luxelicensing.com/about So, having addressed some major shifts online, let’s move to your brick-and-mortar store. Window Shopping If you are a small one-store retail operation like the famously popular Catbird jewelry store in downtown New York City, you know changing up your windows is a full-time job. That’s why companies like Van Cleef & Arpels in Manhattan employ two full-time window dressers and those artists each have two assistants. From a glass-plane per- spective: Be it the luxury shadow-box window dis- play appeal at New York City’s Van Cleef & Arpels (left) or the custom neon- enhanced downtown win- dows of the ever-popular boutique Catbird, jewelry is always great eye candy. (Photos: Van Cleef & Arpels and Catbird)